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Blogging Basics: Using Social Media to Promote a Post

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Last week in our Blogging Basics post, we hit up every single linky that we could find to promote that ONE post.  How did that work for you?  Did you get sick of the linkies?  Yeah well, go through your analytics and see which ones sent you the most traffic – try to link up to the top 3 or so every week and see an increase in your overall blog traffic!

Ok, let’s look at mine!  During our Blogging Basics post last week, I had 67 page views of my Top Recipes post from Southern Mom Cooks.  This week, I have 312! No, it didn’t reach my goal of 500 – however, it is my number 3 most viewed post for that time!  Great, right?


My Goal for next week is to have 750 page views on it!

How will I do it?  I ma going to do a couple things:

#1 – I am going to go through the posts that I link to within the post I want to promote.  I will find one that I like and put a pretty prominent link to it within.  Then, I will promote THAT post via the top 10 linkies that sent me traffic last week.

#2 – I am going to promote heavily via Twitter and FaceBook and am going to tell you how!

To Promote Your post on Twitter & FaceBook:

Step One, carefully go through your blogging post and break it down.  What do you want people to learn from it?  What do you want them to “take away”?  What do you want them to do?  Write it down!

Step Two:  Looking through your post and through your notes, craft at least 14 Tweets.  Use 2  -3 relevant hashtags per tweet and include a shortened link.  You can even do some twitpics and have those as tweets.  Use questions, shocking statements, something off the wall.  Once you have 14 tweets you are happy with, schedule them to go out 2 per day every day for the rest of the week!

**TAKE NOTE**  If you want to know how popular a hashtag is, be sure to visit!

Step Three: Craft 3 Facebook posts and plan (or schedule) them throughout the week.  Pictures on your fan page do so much better!  Take a screen shot, create a picture that quotes something from your article, use an image fro your article.  Upload it to facebook so it is nice and pig and then write.  if you mention a company or another blogger within your post be sure to tag them!

Step #4:  Each day, scan through Twitter or search out your hashtag and see if your post will answer anyone’s questions!  If you can answer 3 posts per day with your link that is a great goal to make.

Step #5:  If you have a networking group, push out some of your tweets through them!  Have a really great one?  Use JustRetweet to get some other tweeters to promote your post!

Have fun and be sure to keep me updated within the comment on how things are going!

Next week’s task is going to get more difficult so why don’t you start preparing for it this week?  Go through your post again and see how you can spin off it for more posts.  You are going to come up with 5 working draft titles that coordinate with that post.  We are doing it with this week because those titles can be made from some of your tweets!

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Tuesday 9th of April 2013

Appreciating the dedication you put into your site and in depth information you present. It's great to come across a blog every once in a while that isn't the same old rehashed material. Great read! I've bookmarked your site and I'm including your RSS feeds to my Google account.


Sunday 27th of May 2012

Yes! this does work! Great tips.


Wednesday 23rd of May 2012

I have noticed that pictures do get more engagement and traffic from Facebook than just linking to the post. Twitter traffic for me is hit and miss for some reason. Even with consistent tweeting I find posts I retweet for others get more clicks than my own links.


Monday 28th of May 2012

Hello Micha. The latest rage of course is Pinterest, and there images get you more traffic. I like Twitter traffic too, and it hits HARD if you post alongside a twitter trend for the day and promote it on your profile every hour. Some automation may be needed here.


Thursday 24th of May 2012

Look at the ones that get more engagement and figure out why they do.. what made you RT it? Why would you click it? Then, do that for yours!