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Blogging Basics: Dont Get Sucked Into Social Media!

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I am fully aware of using social media for blogging and for businesses!  With over 29,000 Twitter followers at @KelliBMiller on Twitter and regularly scheduled twitter parties, I understand the value.  However,  I do tend to occasionally over-spend my time there, Facebook, Pinterest, and on G+.  LOL! 

use your social media time wisely

 

If theres one thing that has stood out in the world of online business in the past few years, its been the focus on social media. Theres no doubt that social media has an impact on the lives of many and has become the way many people receive and send information online. In this day and age, it just doesnt make sense for any online business to ignore social media.

But youve got to be careful. Social media can be a powerful online tool for bloggers, but one always has to be mindful of time, resources and response. And thats exactly what our guest blogger, Greg Watson, is going to help us do. We are lucky to have him here for a series of 11 posts and hes going to deliver us plenty of advice to ensure we make the most of the opportunity social media offers us.

Without further ado, I’ll just let Greg introduce himself…

Hi, Im Greg Watson. Ive been getting my feet wet, often drenched, in social media for business since about 2007. Ive managed social media for my own businesses, advised countless other businesses and continue to learn and grow as social networks evolve over time.

I mention the evolution of social media because what you find today, may not be what you find tomorrow. While everyone always thinks of social giant Facebook and longtime player LinkedIn, most of the big networks we talk about today are only a few years old. That makes social media a very new business tool, so there is plenty to learn and plenty of exploration to do. I hope to help you with that learning and exploration with my guest post series here.

A few stats to get us started (you can click the picture below to pull up a larger image):

Social Media Time Spent Statistics

* According to a 2011 Q3 report by Nielsen, more than 80% of Americans use at least one social network. That is a staggering number and one that should really get our attention as business owners.

* In a Comscore report from the end of 2011, they stated that Facebook accounts for 1 in every 7 minutes spent online. Remember, as mentioned earlier, social media is becoming the way people receive and send information. Its their go-to place.

Social Skinny.com reports that 91% of social marketers increased website traffic through social activity. Thats what we all want, right? More eyeballs on our web pages is always a good thing.

* While it was a relatively small sample of 1000 Facebook users, these results from Lab42.com are very interesting. In their survey, they found that 50% of Facebook fans prefer brand pages to company websites, which leads us to an obvious question. Do you have a Facebook page and if you do, are you leveraging your Facebook page effectively?

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What we’ll be talking about in this series

1-c-magnifyWhile I have mentioned some pretty impressive stats, we have to mix it with a dose of reality. Many people are flocking to social media, but our businesses are not social media. Thats where I see a lot of people making big mistakes. They put so much focus into social media, they forget that they are actually trying to run a business.

Social media is a great lead generator and can help us form closer connections to our existing audiences, but all that is worthless if we neglect everything else we need to be doing. Thats why I will always be mindful of that when I share my thoughts in this series. I will show you how to use your time wisely and how to streamline things, wherever possible.

Some of the topics well be covering in the coming posts include:

…and a bunch of other stuff.  Well even talk about some unexpected benefits of social media marketing, so hold onto your hats, weve a lot to cover.

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Crystal & Co

Sunday 3rd of February 2013

Love these social media tips. You always share such great blogging solutions.

Susie @Bowdabra

Saturday 2nd of February 2013

Thanks so much for coming by and visiting our blog and sharing your awesome project. Come by again and link up some more awesome projects in our Saturday Showcase again next week!

Have a good week! Susie@bowdabra http://bowdabrablog.com/2013/02/02/saturday-showcase-craft-project-linky-18/

KC @ The Real Thing with the Coake Family

Tuesday 29th of January 2013

This looks like a great series. Looking forward to it. KC

Wendy T

Saturday 26th of January 2013

I'll be curious to see what, if anything, you share about twitter parties. As someone who is just an onlooker, I've got a few opinions that while they are authentic, may be better kept to myself. I'll watch and see if the door is opened in your series.

TB at BlueCollarWorkman

Thursday 24th of January 2013

INteresting. Bloggers always talk about getting on with social media. And I got a twitter account for my blog, but no FB page yet. I just don't have the time. I have a full time job! If blogging was my f ull time job though, doing social networking stuff would be part of that job. But since I do it on the side, I just cna't possibly keep up all the social stuff too. Oh well. Prioritize the way we each will, right?