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Blogging Basics: Four Unexpected Benefits of Social Networking

We started out this blog series talking about how it’s a truly social web out there. No one can argue that. People are flocking to Facebook (a billion active monthly users) and are spending a large portion of their Internet time on social networks. Because of this, the experts tell us, as business owners, we …

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Blogging Basics: 3 Productivity Boosting Approaches and Tools

Earlier in this blog post series, we talked about how each social network is just a little bit different and our approach to each one should be carefully crafted. At the time, I cautioned against simply using social media integration tools to broadcast the same thing across your social networks. I stand by that advice …

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Blogging Basics: Your Roadmap to Social Networking

Over the past couple of posts, we’ve been working on helping you understand your target audience and find your unique positioning when it comes to social media. These are crucial first steps to becoming a social media success and once you have those items a bit clearer in your mind, you’re ready to start experimenting …

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Blogging Basics: Managing Your Social Networking Time Effectively

Social media is one of the most important business communication developments in a long time, but it’s also one of the biggest sources of distraction and is often a time suck for otherwise productive business owners. Learning to manage your own social networking time will help you leverage all those great benefits and help you …

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