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What better place to get this information than straight from the PR company?  Cyndy writes the following post in layman’s terms.   Please welcome her back to 3 Boys and a Dog. ~Kelli

What To Put in Your Media Kit

A media kit is a package of information about your business that you create for use by the press. Its purpose is to provide media members with the necessary data to report on your business.

Why a Media Kit?

If reporters are on a tight deadline to finish a story, they are going to look for the fastest and easiest way to get the information they need. If your competitor has a media kit with this data readily available and you don’t, guess who’s going to get the free publicity?

Media kits are also great tools for communicating important points about your company to potential new customers and partners. The information is easily accessible in one central location (especially if it is online), and you can still print copies of your media kit for conferences, tradeshows and targeted media members as needed. But by posting the information on your website, you can save a significant amount of time and money in printing and shipping fees.

What do I put in it?

Most media kits include the following:

1.  Business Facts
Write a brief synopsis of what your company does and why you are unique. Include your mission statement, goals and any other pertinent information about your business.

2.  History
This page contains all of the data about the history of your business. You’ll want to include photos, the date you founded your business and why you started it. Also add your thoughts and personal stories on how your business evolved from idea to startup to present day.

3.  Products/Services
It is very important to list all of your products and services and the benefits of each in your media kit. Anyone should be able to read this page in just a few minutes and know exactly what you sell and why people buy it.

4.  Bios
On this page, provide biographies and photos of the key leaders in your organization. Write short paragraphs that are interesting and easy-to-read. And rather than using a pre-written resume, add pertinent anecdotes, quotes and other unique criteria that establish credibility for each individual listed.

Include information about birthplace, hometown, education, business experience, awards, and any other vital facts you want media members to know. Also, add some personal facts, such as marital status, family information and hobbies enjoyed so readers can relate to the executives.

5.  Current News
Entice the media, and let readers know that your business is up-to-date by including current news, industry trends and exciting events in your media kit. List all of your press releases, published press clippings, video samples, business testimonials from customers, case studies, speaking engagements, articles, and other activities.

Also include company brochures, logos, photos, identity standards, press clippings and potential story ideas to help media members get necessary data quickly. Be sure and add to this section on a regular basis.

6.  Finally, be sure and add appropriate contact information, so media types can reach you easily and readily.

Cyndy Hendrick Hoenig

Pure PR, LLC
c: 405.245.4668
p: 405.341.1297
cyndyhoenig@ymail.com
Follow me on Twitter — @cyndyhoenig
Facebook – Cyndyhoenig
Coming soon! www.pureprokc.com

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