The Bare Escentuals ReThink What Matter campaign kicks off today!  Are you excited?  I know that I have already headed over to ReThinkWhatMatters to take the quiz and be given the chance to win their awesome Flawless Definition Mascara. 

Features and Benefits:

• Infused with nourishing 100% pure bare Minerals
• Jojoba Oil, Meadowfoam Seed Oil and Shea Butter condition and fortify lashes
• Vitamin E provides antioxidant protection
• 360° fine-toothed comb brush separates for clump-free definition and length
• Available in Black and Espresso shades
• Paraben-free
• Ophthalmologist tested
• Safe for contact lens wearers

For Expert Application:

I haven’t gotten an email, so I am guessing I didn’t win the random drawing.  Oh well, maybe you can!

Every Friday, Bare Escentuals will be posting a new discussion topic.  Rethinking makeup itself, Bare Escentuals found looking good is not about using artificial gunk to cover imperfections, but about enhancing what you’ve got. Going along with the topic for the week, there’s a short quiz with five questions. By getting in on the conversation, taking the quiz, and sharing it with your friends via Facebook, Twitter, or email, you can win fabulous goodies!

This week’s topic is “rethinking going bare in public.”  Doesn’t that sound like a super fun time?  LOL!  Seriously, the quiz was easy and painless.  I can’t wait to see what you girls think of this new campaign. 

RETHINK WHAT MATTERS CONTEST

The Rethink Campaign Contest will run for nine weeks total, with the first set of Rethink questions going out on 1.22.10 (Week 1) and the last set of Rethink questions going out on 3.19.10 (Week 9). The contest will end on 3.26.10.
Every week there will be be goodies for a lucky (randomly selected) group of people who answer the Rethink questions and share with their friends. At the end of nine weeks (3.26.10), one grand prize winner and two runner-ups will be drawn.

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