Pampers and Team USA Go For The Gold!

Unveiling Our First High Performance Diapers with Team USA!

The Vancouver 2010 Olympic Winter Games are upon us and athletes are clamoring for high performance warm-up suits and other gear to give them a competitive advantage. For the first time ever, babies of Team USA will experience a gold-medal moment by sporting their own high performance gear – Pampers Cruisers with Dry Max! Pampers’ new diaper is of such high performance, that the Team USA athletes and their babies will be equipped with the diapers as they head to Vancouver. In honor of these athletes and their families, Pampers has created specially-branded Team USA diapers with the Dry Max technology.

Starting January 29th, parents everywhere will be able to request a free sample three-pack of Pampers Cruisers with Dry Max on Pampers.com. If the sample sent includes a diaper stamped Team USA (randomly inserted in select sample packs), their baby will win a year’s supply of Pampers diapers!

I don’t know about you, but I would think everyone could use a YEAR’S supply of diapers!

Fun Fact:

A cruising baby, in one day, can take as many steps as a marathon runner in a race*, and a nine-month old baby can crawl up to 400 meters in 20 minutes**!

* O’Malley, M. “Normalization of temporal-distance parameter in pediatric gait” J. Biomechanics 29,629-625, 1996

** Learning to Keep Balance. Karen Adolph, Dept. of Psychology, New York University

It’s this active play that continually inspires the Pampers brand, and that’s why moms and dads are encouraged to log on to Pampers.com beginning February 12 to join in celebrating the development of their own best players. Parents will have the ability to upload a video of their baby crawling from left to right, and randomly selected videos will be compiled into a Pampers Cruisers Diapers with Dry Max “Baby Relay” commercial which will air during closing day of the Olympic Winter Games, giving babies a chance to showcase their own playful ability in the same forum as the most elite athletes.

Pampers Swaddlers and Cruisers Diapers with Dry Max – Biggest Innovation in 25 Years

Pampers Swaddlers and Cruisers with Dry Max are the brand’s new high performance diapers and the biggest innovation for the Pampers brand in the last 25 years.

Pampers Diapers invented the Dry Max technology and applied it to the current Swaddlers and Cruisers core, which allows the diaper to be thinner than before. This game-changing diaper – Pampers’ driest ever – helps lock wetness in for up to 12 hours and its less bulky design helps give flexibility and comfort – perfect for all of babies’ play.

The new diaper design also helps families reduce their impact on the environment by containing 10 percent less material weight. In fact, if current North American Pampers Swaddlers and Cruisers users switched to the new Pampers Cruisers Diapers with Dry Max diaper, they could together throw away the weight of 1 billion less diapers every three years (based on 08/09 volume for Swaddlers/Cruisers).

Pampers Swaddlers and Cruisers Diapers with Dry Max will be available at retail across the country beginning in March 2010. Product will be available at mass, discount, baby specialty, grocery stores and online retailers where Pampers products are sold, with the same retail pricing as the current Pampers Swaddlers and Cruisers Diapers (pricing is at the sole discretion of the retailer).

For more information, please visit www.Pampers.com

About Pampers® Diapers

Pampers is a trademark of Procter & Gamble (NYSE:PG) and the company’s largest global brand and is the world’s top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers diapers and the Pampers Parenting Network, visit www.Pampers.com.

FINAL WORD – Keep an eye on my page as I will be bringing you my own review of the diapers and a giveaway especially for my readers!  IN the meantime, be sure to go grab your free sample three-pack of Pampers Cruisers with Dry Max on Pampers.com!  Oh, I hope one of my readers wins the year supply of diapers!  Good luck!